Looking for the best clean beauty makeup in 2025? These non-toxic beauty must-have products are chic, clean, and perfect for your skin-loving makeup routine.
The “clean girl” aesthetic isn’t going anywhere. It’s less about trying hard and more about letting your natural beauty breathe—enhanced, not hidden. Think glowy skin, barely-there blush, feathered brows, and that effortlessly polished vibe that looks like you woke up fresh from an infrared sauna. In 2025, the clean beauty makeup scene is bigger, better, and more beautifully curated than ever. Not to mention these products look aesthetic on your counter.
In fact, the clean beauty makeup movement has become the heart of the modern beauty industry. We’re ditching the days of cakey layers and confusing ingredient lists in favor of radiant looks powered by clean ingredients, plant-based ingredients, and formulas that actually care for your skin. It’s beauty with standards and I’m rounding up the best clean beauty makeup picks that deliver luxe results without the harmful chemicals.
Shop my picks below xx
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WHAT QUALIFIES AS CLEAN BEAUTY?
First off, let’s clear something up. Clean beauty isn’t just a buzzword. It’s a movement rooted in transparency, safety, and performance. Products labeled under this category are typically free from harmful ingredients, endocrine disruptors, and mystery chemicals. They rely on natural ingredients, organic skincare, and clean formulas that are safer for your skin—and the planet. Whether you’re dealing with sensitive skin, breakouts, or just want to be mindful about what you use, clean beauty lets you look your best without compromise.
HOW TO GET THE BEST CLEAN BEAUTY MAKEUP ON SALE
PRO TIP: During the Sephora Sales, which happen twice a year, I stock up on all of my favorite beauty, makeup, styling tools and skin care essentials for the next 6 months. Buying everything at 15% – 30% off saves me SO much $ throughout the year! Their sales events are also the perfect time to try out products I’ve been eying, as well as purchase the holiday mini sets, to try out new products without investing in the larger, full price items.
And to be honest, I’m pretty picky with my beauty products, so I usually end up only loving a few. It’s also a great time to stock up on expensive styling tools like the Dyson Airwrap!
the 2025 best
CLEAN BEAUTY MUST HAVES
CLEAN BEAUTY LIPS
Let’s start with lips. Whether you’re into a tinted lip balm, a juicy gloss, or a bold lipstick, the best clean beauty makeup scene has never been better. Lawless makes buttery-soft lipsticks that glide on like a dream. Tower 28 glosses are basically a vacation in a tube, hydrating and never sticky. And Summer Fridays lip oils are viral for a reason. All three brands use natural ingredients, skip harmful chemicals, and deliver that natural look we love.
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CleaN BEAUTY BLUSH + CHEEKS
Next, blush. There’s nothing like a swipe of color on your cheeks to pull together that radiant look. Milk Makeup gives you that dewy flush with their iconic jelly sticks. Kosas offers blushes that blend seamlessly into the skin. Rare Beauty adds an emotional touch with dreamy pigment. And Lux Unfiltered recently launched cheek beauty balms that feel more like skincare. All are packed with botanical extracts and clean beauty products that won’t irritate sensitive skin.
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CleaN FOUNDATIONS + CONCEALERS
Now for base. If you want that flawless look without layering on the toxins, try these clean faves. Milk Makeup delivers a breathable tint that evens skin tone while letting your real skin shine. This is the closest clean swap I’ve seen for Charlotte Tilbur’s Flawless Foundation! Lawless Concealer is smooth and hydrating, perfect for under-eye brightening, it’s the BEST concealer I’ve ever used. Trust me I’ve tried them all.
Ilia Foundation offers buildable coverage with a satin finish that doesn’t settle into fine lines. These options are ideal for all skin types, especially when you want a lightweight foundation with skincare-level benefits.
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CleaN BRONZERS + HIGHLIGHTERS
A good bronzer can fake a post-Saint-Barths glow, and the clean makeup category has some true gems. Lux Unfiltered bronzers are warm-toned and natural, while Ilia gives you a soft shimmer without sparkle overload. Isle of Paradise adds a sunkissed tint with their tanning drops. And for highlighters? Saie and Caliray deliver creamy formulas that melt into your skin. These clean makeup products make it easy to glow all year long,without harmful chemicals.
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CleaN EYE MAKEUP
For eyes, start with Lawless brow wax—it lifts, shapes, and holds without the crunch. Tower 28 and Westman Atelier mascaras add volume with natural ingredients that won’t flake. Lawless eye shadows are buttery and blendable, yet never chalky. Whether you’re after an everyday neutral or something dramatic, these picks offer gorgeous pigment without any toxic tradeoffs. They’re also perfect for beauty lovers who want their eye makeup to feel luxe and safe.
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CLEAN SUN PROTECTION
SPF is a non-negotiable, even in the world of the best clean beauty makeup. Kosas, Supergoop, and Coola are the gold standard. They’re lightweight, invisible, and blend like a dream under makeup. Plus, they use safer products and clean ingredients that won’t clog pores or cause irritation. If you want SPF that pulls double duty as skincare, these are the perfect choice.
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CLEAN SKINCARE
Before makeup, it starts with skin. Lux Unfiltered’s Glass Skin Ritual is everything: brightening, hydrating, and totally clean. Moon Juice’s hyaluronic acid adds plumpness with plant-based ingredients. Tower 28’s SOS spray calms redness, while Topicals targets texture and discoloration. Together, they’re your pre-makeup dream team, made for glowing natural beauty and happy skin types.
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CLEAN HAIRCARE
Hair health is part of the clean beauty conversation, and these products are worth the hype. Gisou is rich and nourishing, with essential oils that smell divine. Dae gives hydration without heaviness. Amika is a crowd favorite for its shine-boosting results. And Act + Acre is scalp-first science that makes your roots thrive. It’s time to treat your strands like you treat your skin.
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CLEAN BODYCARE
Finally, don’t forget your body. Maison Marie No. 4 is the clean girl signature scent—fresh, soft, and a little flirty. It’s the PERFECT Le Labo Santal 33 dupe. Their deodorant is also shockingly effective.
If you’re looking for an all natural deoderant that ACTUALLY works, and won’t leave any annoying stains on clothes, after years of searching, I’m happy to say that Saltair Deoderant is now my absolute go to. And it doens’t leave you constantly wondering if you smell at any point in the day.
Saltair’s body oil leaves you glistening, and Lux Unfiltered’s shower oil is a spa moment in your own bathroom. One standout: Primally Pure’s tallow balm. It’s rich, restorative, and full of natural products that deeply nourish. If you’re after true skin transformation, this is the best clean beauty makeup, skin + bodycare secret weapon.
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Ultimately, stepping into the clean beauty makeup world is about choosing yourself. You’re not just applying color, you’re treating your skin, your body, and your vibe with more intention. These clean makeup products do more than just sit on your skin. They care for it.
Whether you’re a longtime beauty enthusiast or just curious about the natural glow wave, 2025 is the perfect year to upgrade. From non-toxic products to sustainable packaging, there’s never been a better time to explore the world of clean beauty. So go ahead—swap that old mascara, try a cruelty-free makeup brand, and glow like you mean it. The clean girl era looks good on you.
To wrap it up, embracing clean beauty isn’t just about what’s not in your makeup—it’s about choosing products that align with a holistic approach to beauty and wellness. From cult-favorite clean beauty brands to newer names making waves with organic ingredients and eco-friendly packaging, there’s never been a better time to upgrade your routine. Whether you’re shopping at Ulta Beauty, Sephora, browsing the latest beauty award winners, or looking for popular products from trusted names like The Honest Company, Lawless and Tower 28, always check the ingredient list and choose products that align with your values. Sustainable beauty isn’t a trend—it’s the new standard for the best clean beauty makeup swaps for 2025.