Europe’s Chicest Designer Pop-Ups to Visit This Summer
this Summer in Europe is synonymous with vibrant beaches, bustling streets, and an undeniable flair for fashion. As the season of sun and luxury unfolds, the continent becomes a playground for the world’s most prestigious designer brands, each unveiling exclusive pop-ups in some of Europe’s most glamorous destinations. This summer, immerse yourself in a curated selection of chic designer pop-ups that promise to elevate your European getaway. From the sun-soaked beaches of Saint-Tropez to the historic streets of Capri, here are the must-visit luxury designer pop-ups of 2024.
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SAINt-TROPEZ, FRANCE
Image via @jacquemus
JACQUEMUS AT INDIE BEACH
Jacquemus brings its playful and chic designs to Ramatuelle’s famed Indie Beach, creating a 1970s inspired pop-up that embodies the spirit of the era’s laid back, summer days, complete with retro umbrellas and surfboards. The beach club also houses a mini Jacquemus boutique that features the brand’s latest Summer collection, characterized by vibrant colors and whimsical silhouettes. Whether you prefer to browse the racks, dine on delicious Mediterranean cuisine, or simply enjoy a beachside cocktail while working on your tan, this pop-up promises a stylish escape into the world of Côte d’Azur Summer.
Image via @louisvuitton
LOUIS VUITTON AT CHEVAL BLANC
For a truly indulgent summer, head to LV by the Pool at the infamously chic Cheval Blanc Saint-Tropez hotel, where Louis Vuitton merges luxury lounging with haute fashion. This exclusive poolside pop-up at one of Saint-Tropez’s most sophisticated resorts, features plush cabanas and sun loungers, each draped in the Maison’s signature monogram to match the blue a white themed collection of the same moniker. Guests can relax in style while sipping on bespoke cocktails inspired by Louis Vuitton’s iconic fragrances. The poolside boutique offers an exclusive selection of the LV by the Pool collection, which takes the brand’s signature style and shifts it into vacation mode. The collection, designed around summer travel, features a contemporary approach to swimwear and accessories, ensuring you look effortlessly chic as you bask in the Riviera sun.
Image via @louisvuitton
LOUIS VUITTON RESTAURANT
For the third summer in a row, Louis Vuitton returns to Saint-Tropez with the brand’s luxury Summertime café, restaurant Arnaud Donckele & Maxime Frédéric at Louis Vuitton. The restaurant combines the talent of Michelin-starred chef Arnaud Donckele and pastry chef Maxime Frédéric for an unforgettable meal that blends French culinary artistry with Louis Vuitton’s trademark opulence. The menu features a curated selection of laid back French Riviera inspired dishes, each presented with the same meticulous attention to detail and luxury that the brand applies to its designs. The dining space, adorned with subtle nods to the LV monogram, offers an immersive experience where fashion and gastronomy intertwine.
Image via @casa_amor
DOLCE & GABBANA AT CASA AMOR
Nestled on the iconic Pampelonne Beach in Ramatuelle, Casa Amor is the epitome of Bohemian luxury. This summer, Dolce & Gabbana has transformed this beach club with their signature Carretto Siciliano print, infusing it with the vibrant spirit of Sicilian traditions. Picture traditional Sicilian cart colors draped across this chic seaside retreat, offering an immersive experience of ancient Italian customs. As the sun sets, Casa Amor’s enchanting ambiance promises to envelop you in the most authentic Mediterranean atmosphere, perfect for savoring those magical summer evenings.
LORO PIANO AT LA RESERVE A LA PlAGE
Image via @loropiana
Nestled on the shores of the famed Pampelonne Beach, Loro Piana has taken over the La Reserve a la Plage beach club with an exclusive pop-up experience that encapsulates the essence of Italian sophistication and relaxed coastal elegance. The beach club itself, known for its relaxed yet refined ambiance, has been outfitted with branded umbrellas, sunbeds and furniture that perfectly complement the brand’s timeless style. This exclusive collaboration features a curated selection of summer essentials and resort wear from their 2024 collection, including lightweight cashmere cover-ups and chic beachwear, housed in a chic seaside boutique with raffia details. As you lounge on plush daybeds or dine on fresh Mediterranean fare, the pop-up’s seamless integration into the locale enhances your luxury beach experience.
Image via @dior
DIOR CAFÉ DES LICES
Located in the beautiful garden of a Provençal house with baby blue shutters just off the main square in Saint-Tropez, the Dior Café des Lices is a whimsical oasis that feels as if you’re stepping into the world of Christian Dior, the French Riviera version. The café offers a luxurious Summer lunch menu created by 3-star Michelin chef, Yannick Alléno, and inspired by Dior’s love for refined elegance. Guests can indulge in exquisite pastries, standout salads and dazzling brunch dishes served on elegant Dior bone china, while surrounded by the brand’s iconic decor. The café’s serene ambiance and impeccable service make it a perfect spot for a stylish break from shopping the boutiques of Saint-Tropez.
Image via @cultgaia
CULT GAIA POP-UP
Cult Gaia’s 2nd Summertime pop-up shop in Saint-Tropez is a testament to the LA brand’s inherent eye for creating Summer trends, and most of all, for knowing how to be the talk of the town. Their pop-up store, known as “the cave”, located in the heart of Saint-Tropez was designed to make guests feel as if they’re entering a hidden grotto, filled with organic shapes and textures both old and modern. The boutique showcases a curated selection of statement pieces, from sculptural handbags to ethereal dresses, each designed to make a lasting impression. The exclusive minimalist space allows the intricate details of Cult Gaia’s creations to shine, offering visitors a serene shopping experience. This pop-up is perfect for those seeking unique, artful additions to their summer style.
FARM RIO POP-UP AT LOULOU
Step into a tropical paradise at Loulou, where Farm Rio’s pop-up infuses Saint-Tropez with a burst of Brazilian color and spice. Known for its bold prints and sustainable practices, Farm Rio’s collection is a celebration of nature and creativity. The pop-up’s decor, inspired by Rio de Janeiro’s lush landscapes, enhances the joyful spirit of the brand. It’s a must-visit for fashion lovers looking to add a touch of exotic flair to their summer wardrobe.
ANTIBES, FRANCE
Image via Hotel Splendido
DIOR SPA AT Hotel du Cap-Eden-Roc
Antibes, the jewel of the French Riviera, exudes timeless elegance with its cobblestone streets, azure waters, and sun-dappled promenades. This enchanting coastal town, now plays host to one of the most luxurious retreats in Europe: the Dior Spa at the legendary Hotel du Cap-Eden-Roc. Nestled amidst the lush gardens and breathtaking sea views of this historic hotel, the Dior Spa offers an unparalleled experience of relaxation and refinement. This summer, indulge in the ultimate pampering session with treatments inspired by Dior’s heritage of excellence and innovation. From the state-of-the-art wellness facilities to the exclusive beauty rituals, the Dior Spa at Hotel du Cap-Eden-Roc promises to transport you to a world of pure bliss.
PORTOFINO, ITALY
Image via Hotel Splendido
JARDIN DES RÊVES DIOR AT BELMOND SPLEDIDO
Located at the exquisite Belmond Hotel Splendido in Portofino, Italy, Dior has partnered with this luxury property to create an exclusive spa experience, inspired by the foliage that surrounds our Portofino hillside, Jardin des Rêves Dior – meaning ‘garden of dreams’. Elegantly decorated with the iconic Maison’s Toile de Jouy pattern reimagined in vibrant leaf-green, the Splendido’s spa has been transformed into a real life Jardine des Rêves, complete with etherial treatment areas in the heart of the Splendido gardens and a treatment menu that draws on the skills and expertise of the Dior skincare line. Guests can enjoy total radiance while relaxing under the Italian sun in the privacy of these beautiful gardens.
CAPRI, ITALY
Image via @dior
DIOR AT IL RICCIO RESTAURANT & BEACH CLUB
Nestled on the cliffside of Capri, the Dior pop-up at Il Riccio offers a shopping experience like no other. The boutique features a curated selection of summer pieces, each designed to capture the island’s enchanting beauty. Guests can browse the latest collection while enjoying breathtaking views of the Mediterranean. The store’s decor, inspired by the azure waters and lush landscapes of Capri, enhances the luxurious ambiance. It’s a must-visit destination for fashion lovers seeking to immerse themselves in the magic of Dior and the allure of Capri.
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GREECE
Image via One & Only
One & Only Aesthesis x Balmain Pop-Up
Nestled along the captivating Athenian Riviera, the One & Only Aesthesis resort is partnering with Balmain for a poolside pop-up that epitomizes luxury and elegance. This exclusive boutique offers a curated selection of Balmain’s latest collection, featuring bold, statement-making designs and exquisite craftsmanship. The resort’s sophisticated atmosphere, combined with panoramic views of the shimmering Aegean Sea, creates the perfect backdrop for this high-fashion experience. Guests can indulge in Balmain’s iconic pieces while lounging by the pool, sipping on signature cocktails, and soaking up the Grecian sun.
MALLORCA, SPAIN
ALBERTA FERRETTI AT GRAN MELIA MAR MALLORCA
Hotel de Mar unveils ‘Bombon,’ an exclusive luxury pool club born from the creative collaboration between renowned designer Alberta Ferretti and Gran Meliá. Nestled in the heart of Mallorca’s breathtaking coastline, Bombon epitomizes sophisticated leisure with its chic design and opulent amenities. Alberta Ferretti’s elegant touch is evident in every detail, from the plush cabanas adorned with her signature fabrics to the curated menu offering gourmet delights inspired by Mediterranean flavors.